Full campaign for a premium cigarette brand from Sampoerna.
To reposition Dji Sam Soe Magum Filter as Indonesian premium cigarette brand that stands for taste and lifestyle, a full campaign of TV Commercial, Poster and Billboard was released.
The idea behind this execution was about a charismatic social person who inspires with confidence and won’t settle for anything but the best. This persona knows about what he wants and having the drive to achieve his dreams.
(Tagline: Unlimited Inspiration)
Follow Up Campaigns
To follow up the original execution that was succeed, three suitable billboard ads were released.